Professional Italian football club Juventus today announced a multi-year partnership with blockchain-based fan engagement platform Socios to launch the Juventus Official Fan Token. Supporters will have the chance to purchase tokens through a ‘Fan Token Offering (FTO)’ with Socios planning to release the token in early 2019.
With more than 340 million supporters worldwide and a global, digital fan base that exceeds 60 million across social media platforms, the launch of the Juventus Official Fan Token seeks to evolve the Club’s global fan engagement strategy and expand their global audience, in particular, bringing millions of fans that are based outside of Europe closer to the real fan experience.
The tradeable Fan Token, will allow fans across the world to engage through a mobile voting and polling platform, through which the Club will ballot its fans, allowing supporters voices to be heard, building a deeper emotional connection between the Club and its fans.
“Juventus is glad to welcome Socios.com to our partners. At the Club, we are always very careful and pro-active towards innovation and new technologies. Together with Socios.com, we believe we can offer new opportunities to our worldwide fan base to engage in a cutting-edge way with their favorite club.”
“As one of the biggest and most successful football clubs in the world, I am delighted that Juventus has chosen to work with Socios.com, and to seek the rewards that our innovative blockchain technology has to offer. Our long-term aim is to onboard more than 50 football clubs and we hope to inject an additional $300 million into the sports economy over the next few years. We have started at the very top, with some of the biggest names in football, and our ambition is to build the world’s biggest global football community and marketplace for football fans alongside demonstrating that blockchain and cryptocurrency is the trusted technology of the mainstream.”